Hello! I’m Lars. I’m an extrovert and I love everything related to design. In particular, I enjoy working with Figma to create excellent design systems or improve the user experience.

Solving complex issues and translating them into tangible designs that users can interact with, or achieving objectives with visually appealing designs, is what truly excites me. I’m not afraid to take the lead and guide the team to higher levels.

However, I’m not always solely focused on design. I enjoy relaxing with a good video game, working on my fitness at the gym, and indulging in a compelling anime series.

List your technical skills

At Zerocopter, I played a crucial role in the launch of an innovative marketplace for cybersecurity solutions. I led significant tasks from inception to implementation, including market research, persona development, brand identity creation, prototyping, user testing, and establishing and maintaining the Atom Design System, while also shaping the platform’s visual elements.

One of my highlights was developing a vulnerability management system, allowing users to manage their assets and organize software vulnerabilities. This system comprised over 300+ mobile and desktop screens. I collaborated within a team of developers, product managers, and owners.

Throughout the development process, I conducted over a dozen user testing sessions (both internally and externally).

From my own company, I closely collaborate with small and medium-sized businesses, focusing primarily on branding and visual design. I develop brand identities, strategies, and websites (including webshops) to effectively position their businesses, products, and/or services in the market.

For instance, I have created visual designs and branding projects for over 20 companies.

At Studio Voorhuis, as a Concept Designer, I developed brand identities for over 50 companies and products. An important aspect was conducting market research and determining brand strategies.

In addition to conceptual work, I also designed websites and apps with a strong emphasis on user experience (UX), mapped out processes for companies like Aviko B.V., and created numerous digital assets with compelling visual designs.

With a diverse set of responsibilities and a clear mission, I successfully established a new online store for the Dutch clothing brand Chasin’. My main tasks included ensuring a strong customer experience (UX), translating the brand essence into a digital platform, and continually optimizing and refining the user experience (CRO).

During my nearly 4-year tenure at Chasin’, I managed to increase the annual turnover by almost 30% and raised the number of visitors well above 80%.